Real Estate Agents Will Finally Tap Into Big Data
Although there have been rumblings about big data “disrupting” the real estate industry for years now, we feel that 2018 is the year agents start actually using it. After all, many lead generation, appraisal, and purchasing decisions rely on massive amounts of data for accuracy.
In the past, parsing this data was virtually impossible for all but the most sophisticated tech companies. Today, that power can often be found in your phone.
To-Let Digital Agency – a real estate online marketing company based here in Kenya leverages big data to help appraisers, Realtors, and consumers with perhaps the most difficult job in real estate: coming up with an accurate appraisal for a home.
To-Let Digital Agency uses agents property listing records and consumer, regional, and behavioral metrics to come up with an accurate value for your listing. Even better, we can parse the data to come up with a value forecast for the next three years.
Since we offer such an innovative product and have such deep pockets, many of your more savvy seller leads will expect you to use To-Let Digital Agency online property marketing platform to supplement your CMA.
Surprisingly, our services are affordable enough to use for lead generation.
You can also truthfully claim that you’re using the latest big data technology to help your clients sell their homes. This is sure to impress techies, or anyone who works in finance or another data heavy field.welcome to the Global property listing and online marketing website.www.toletdigital.com and start your online journey today-have your properties sell or lease with an online touch.
Why Predictive Analytics Will Laser Target Lead Gen
Along with Big Data, predictive analytics is another industry buzzword that we think will finally start to become more realistic in 2018.
While big data groups together massive data sets from disparate sources. Predictive analytics uses that data along with people’s behavior online to predict future behavior. If you’ve built a custom audience for your Facebook ads, you’ve already been using it.
The importance of predictive analytics in the real estate sector.
“Big Data and the behavioral modeling that accompanies it. Enables agents and brokerage to much more effectively target investment in Lead Gen. Where once consumers in our industry were just grouped geographically. It is now possible- even easy- to group consumers in tribes- group who share common lifestyle traits. This means that agents and brokerages can create messaging that is responsive to the pain points experienced by individuals in the market. Rather than broad generalized statements, like “We’re #1”. Targeted prospecting, marketing, and lead follow-up is always more effect and data is making it easier to target very specifically”
The Best Lead Generation Company In Kenya
Want to try your hand at integrating predictive analytics to your lead generation this year? visit our website www.toletdigital.com and start your online journey. We are global and the real estate market is what we studied better.
